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What is a Logo?

A logo is a symbol or mark that distinguishes your company from any other. It makes you unique.

Why should a Company have a logo?

A Logo is an important branding tool for your company. It makes you easily recognizable and gives current and future customers a sense of confidence in dealing with a company that they recognize and respect.

Elements of a Good Logo.

A good logo on first glance must portray a good feeling inside. It must make potential clients feel confident that this is a company that they trust while making existing customers feel secure that they are using a product that they recognize.

How long should a company keep its logo?

A logo should be for life. It can be very expensive to change a logo. Your business cards, web site, pamphlets, letterheads would all need to be re-designed, not to mention the expense of re-branding a new logo. Add to this the possibility of losing existing customers (it is much cheaper to keep a client than to acquire a new one).

Most of the goodwill of a company sits in the name and logo. These two elements of a company should be for life.

Why should you choose Keens Design to design your logo?

We believe that it is important to get a thorough understanding of the business activities and target market of each of our clients. We will consult with you to get a good feel for your business and only after we have done a thorough analysis will we start to design your logo.

It must be designed in such a way that the logo looks the same in whatever format you present it, be it print or on-line, for example your logo should look great in full colour but must look equally good when converted to black and white, for example on a fax. Our goal is to design a logo that you are happy with today, next week, even 20 years from now. It must suit your company and symbolize you in every possible way.


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